SEM Coordinator/Manager - Philadelphia, PA

Reference: JOB16
Location: Philadelphia, PA

We have an immediate opening for a talented creative Search Engine Marketing Professional with experience in successfully managing pay-per-click advertising campaigns for pharmaceutical, biotech, and institutional accounts.
Responsibilities include but are not limited to:

  • Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites.
  • Work with creative team to develop ad text to align with client strategic imperatives.
  • Implement successful bidding strategies and effective keyword management.
  • Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.
  • Monitor and make recommendations on search trends in pharma marketing, FDA /DDMAC regulations on PPC marketing, competitor PPC marketing, etc.

Requirements and Experience:

  • Analytical and problem-solving skills to find solutions to various pay per click advertising problems and prioritize activities.
  • Self-starter with a “can-do” attitude and strong work ethic.
  • Strong verbal and written communication skills; extreme Internet and e-mail proficiency.
  • Strong knowledge of business and an excellent command of the English language, both oral and written.
  • Extreme attention to detail and ability to work under pressure
  • Bachelor’s degree
  • Experience with Paid Search/PPC experience with proven results in pharmaceutical marketing
  • Google AdWords Certification
  • Knowledge and experience with HTML and Google Analytics
  • Prior agency experience a plus

We offer a positive friendly environment, competitive salary and benefits.

Please apply if you are qualified and interested in being considered for this opportunity. Equal Opportunity Employer