Media Manager - Programmatic / Social - Philadelphia, PA

Reference: JOB454
Location: Philadelphia, PA, United States
Employer: Interactive Recruiting Consultants
Contact: Adam Heagy
Url: https://www.ircstaff.com

 
 
Media Manager - Programmatic &
Social
 
 
Job Description
 
Would you like to do more than just traffic ads? Would you like to be a crucial member on the team collaborating on digital media strategy? Do you have DSP or Paid Social experience? Our client is adding to it’s growing media team. We’re looking for a team member that will participate in the day to day strategic planning, reporting, and media activity on several key client accounts as well as work closely with senior team members to make sure our digital media direction is closely related to our clients overall strategic objectives. This job includes the exploration of emerging media technology and ad types.
 
 
Responsibilities

  • Execute planning, performance evaluation, and optimization across programmatic and
    paid social media channels using best in class DSP’s and Media Technology Partners.
  • Recommend audience targeting criteria, placements, bid rules, weight, scheduling, reach
    frequency, and recency goals.
  • Traffic ads, deliver reporting and insights for programmatic channels on a
    weekly/monthly basis
    Review campaign data, extract insights and optimize
  • Perform pre-launch QA of all display or social campaigns
  • Manage budgets and reconciliation process
  • Maintain relationships with all major media platforms; staying up to speed on all
    developments (new ad formats, targeting capabilities, et al.) and gaining consideration for beta test inclusion
  • Assist in creative direction based on best practices
  • Collaborate with internal account teams for day to day management of media campaigns

 
Requirements

  • 1 - 2 years proven experience planning/buying media programmatically outside of internship experience
  • Experience managing campaigns within The Trade Desk, Adobe advertising, or
    Facebook Business Manager
  • Analytically-minded and data driven
  • Strong attention to detail
  • Extremely organized, with project management skills or experience
  • Experience managing large media budgets
  • Experience with multi-channel attribution and paid search is a plus