Digital Media Buyer/Specialist with an emphasis in PPC/SEM. Optimization of bid management, ad copy testing, and landing page performance evaluation are all very important tasks in this hands-on role. Communication is essential as you will liaison closely with many teams including clients, outside vendors and account executives. This is a growth opportunity for a person who has SEM skills and is looking to expand their client/category experience and media strategy expertise.
· Reports to the Paid Search Media Director
· Manage day-to-day operations of SEM campaigns and accounts
· Strategize, plan and buy online media for PPC and banner ads.
· Perform in-depth analysis of campaigns using internal reporting, Google Ads, Bing Ads & Google Analytics
· Write highly-effective text ads and continuously multivariate test the ads to produce optimal click-through and conversation rates
· Manage budgets to ensure proper allocation in accordance with goals
· Conduct keyword research, competitive benchmarking and selection for campaigns
· Define, monitor and analyze key performance indicators for continuous improvement of marketing campaigns
· Provide monthly reporting and analysis to clients. Must monitor campaign results and analyze/report key metrics as needed
· Communicate with clients regarding needs, results, etc.
Desired Skills and Experience
· Hands-on experience managing PPC/SEM campaigns
· Proficient and in-depth knowledge of Google Ads/Google Analytics
· Ability to analyze large data sets and produce reports
· Advanced knowledge of Excel
· Google Ads Certified Preferable
· BA/BS Marketing or related field
DIgital Media Manager - Philadelphia, PA
Reference:
JOB486
Location:
Philadelphia, PA, United States
Employer:
Adam Heagy