Digital Media Buyer/Specialist with an emphasis in PPC/SEM. Optimization of bid management, ad copy testing, and landing page performance evaluation are all very important tasks in this hands-on role. Communication is essential as you will liaison closely with many teams including clients, outside vendors and account executives. This is a growth opportunity for a person who has SEM skills and is looking to expand their client/category experience and media strategy expertise.
 
·         Reports to the Paid Search Media Director
·         Manage day-to-day operations of SEM campaigns and accounts
·         Strategize, plan and buy online media for PPC and banner ads.
·         Perform in-depth analysis of campaigns using internal reporting, Google Ads, Bing Ads & Google Analytics
·         Write highly-effective text ads and continuously multivariate test the ads to produce optimal click-through and conversation rates
·         Manage budgets to ensure proper allocation in accordance with goals
·         Conduct keyword research, competitive benchmarking and selection for campaigns
·         Define, monitor and analyze key performance indicators for continuous improvement of marketing campaigns
·         Provide monthly reporting and analysis to clients. Must monitor campaign results and analyze/report key metrics as needed
·         Communicate with clients regarding needs, results, etc.
 
Desired Skills and Experience
 
·         Hands-on experience managing PPC/SEM campaigns
·         Proficient and in-depth knowledge of Google Ads/Google Analytics
·         Ability to analyze large data sets and produce reports
·         Advanced knowledge of Excel
·         Google Ads Certified Preferable
·         BA/BS Marketing or related field