Digital Media Director - Philadelphia, PA

Reference: JOB502
Location: Philadelphia, PA, United States
Employer: Adam Heagy

 
We're looking for a Director of Media to join the team. Do you love planning and strategy? Are you passionate about analytics and data? Are you a natural leader? If so, we believe you'll be the right person for the job if you can:
What You'll Do:

  • Work with Fortune 500 brands to develop digital media strategies that achieve business objectives for both current and potential clients.
  • Place media programmatically, as well as directly with publishers.
  • Use planning and competitive tools to make informed decisions and develop appropriate goals.
  • Develop and maintain positive relationships with all major media platforms, stay up to speed on all developments, like new ad formats, targeting capabilities, et al., and gain consideration for beta test inclusion.
  • Track the critical metrics of digital media buys via reporting, managing the media planning, insertion, and reconciliation process for each assigned brand or client.
  • Lead a small team to optimize campaigns in real time and develop and present performance results to key internal and client partners.
  • Remain in the loop on the latest paid digital/social media and marketing tools, information, trends and opportunities.
  • Reconcile billing and manage budgets.
  • Assist in creative direction based on standard methodologies.
  • Manage QA Process to ensure no exposure on incorrect ads, landing pages, keywords, placements.

Who You Are

  • Work with Fortune 500 brands to develop digital media strategies that achieve business objectives for both current and potential clients
  • Place media programmatically, as well as directly with publishers
  • Use planning and competitive tools to make informed decisions and develop appropriate goals
  • Develop and maintain positive relationships with all major media platforms, stay up to speed on all developments, like new ad formats, targeting capabilities, et al., and gain consideration for beta test inclusion
  • Track the critical metrics of digital media buys via reporting, managing the media planning, insertion, and reconciliation process for each assigned brand or client
  • Lead a small team to optimize campaigns in real time and develop and present performance results to key internal and client partners
  • Remain in the loop on the latest paid digital/social media and marketing tools, information, trends and opportunities
  • Reconcile billing and manage budgets
  • Assist in creative direction based on standard methodologies
  • Manage QA Process to ensure no exposure on incorrect ads, landing pages, keywords, placements

Who You Are

  • 8-12 years of experience buying digital media
  • Agency experience required
  • Listening, empathy, and mentorship a must in this position
  • You have advanced knowledge of Digital Media, Paid Search, Paid Social
  • Advanced knowledge of Google Analytics, Adobe Analytics, Excel
  • Advanced Knowledge of Ad Serving Technology and 3rd Party Data targeting capabilities
  • Proficient in Tableau or other visualization platforms is a huge plus
  • Working knowledge of web design, development, and information architecture
  • Excellent oral and written communication skills for effective communication to clients, internal staff and the management team
  • You have experience managing a small team
  • Excellent organizational skills, ability to manage multiple projects simultaneously
  • You have experience working directly with clients on customer-facing digital marketing programs
  • You're a self-starter who takes initiative, works effectively, and thrives in a changing, fast-moving agency

Who We Are
We are a leading independent customer experience agency in North America that was born in California, at the intersection of business, design and technology. Our purpose is to bring moments of Truth & Beauty into people’s lives by creating customer experiences that are good for people and good for business. We drive growth and loyalty through a relentless focus of placing our client’s customers at the center of their business. Led by the experts in strategy, marketing, data, design, and technology, we work in blended teams, solving client problems and delivering results at market speed. These teams help Fortune 500 companies like Comcast, Oracle, Twitter, U.S. Bank, Salesforce, Sephora, UnitedHealthcare, and TD Ameritrade Institutional invent, transform, and perform to deliver new brand and business value.
Do you share the values that set our company apart?     

We are expanding our team of humble and hardworking people who share the qualities we believe in. We seek those who are Wholehearted, Craft-driven, and Bright.
We are grounded in the values of who we are that ultimately lead to moments of Truth & Beauty. We celebrate leaders at all levels who take risks and create magic. We bring our complete, genuine, and whole-hearted selves forward each day. We are craft-driven in nature, with strong curiosities, but with a diligent and meticulous approach. And we bring an unexpected brightness through imagination, inspiration and an optimistic mindset. The commitment we make to our work is the source of our pride and the basis of our reputation. 
Above all, we're committed to creating an inclusive employee experience. One that reflects the world we live in today. We are an equal opportunity employer that welcomes people regardless of backgrounds, experiences, abilities, and perspectives.