Senior Digital Marketing Strategist - Philadelphia, PA

Reference: JOB507
Location: Philadelphia, PA

 
Senior Digital Marketing Strategist

 
Our client is a leading digital marketing automation and messaging company, is looking for a talented Senior Digital Marketing Strategist to join our Philadelphia-based team. In this role, you’ll be “hands on” using our platform to deliver powerful, data-driven results for our clients. You will guide and develop digital marketing team members, and work with your colleagues in the UK and Australia.
 
As the Senior Digital Marketing Strategist, you will use your extensive experience of digital marketing and analytics to run retention-focused engagements with top-tier clients, and your account management skills to grow their services adoption.
 
You’ll have experience, perhaps with an in-house marketing team or software provider, of working closely with multiple clients to grow their marketing and achieve their goals using cross-channel campaigns aligned with business outcomes.
 
In this role, you’ll be primarily focused on the burgeoning US sports and iGaming sector (online casinos, sports betting, and lotteries). Experience or an interest in this industry will be a distinct advantage. You will own the day-to-day relationship with enterprise clients, focusing on client retention, adoption, and growth.
 
You will be expected to understand clients marketing needs and marry that with how to meet those needs, spanning multiple channels for integrated messaging programs. Message formats include app and web browser push notifications, interstitials and rich inbox, plus location-based features including geo-targeting and beacons.
 
For the right candidate this role provides a fabulous opportunity to take a lead role in the digital services team, working within one of the most exciting growth sectors in the market. If you are ready to demonstrate your leadership and digital marketing skills, submit your application without delay.
 

JOB RESPONSIBILITIES:
 

Marketing Strategy

  • Act as a consultant to the client, providing strategic and tactical insights based on marketing channels and goals.
  • Analyze client performance and identify opportunities for optimization and growth.
  • Have creative input and being hands on in the creating and designing some of the client campaigns.
  • Design, execute, and analyze marketing tests, including control group and A/B split tests.
  • Optimize journeys and campaigns following testing results using our platform.
  • Operationalize existing marketing strategies to provide scalable strategic engagements.
  • Develop an expertise in OL products.
  • Develop team members digital marketing skills.
  • Supporting sales with demos, calls and presentations.

 

Account Management        

  • Manage strategic engagement programs and day-to-day needs for multiple clients simultaneously.
  • Understand client accounts, their status, and performance trends.
  • Present and promote additional products and services to clients.
  • Take the lead on professional services and ensure that hours are tracked effectively across the team.
  • Liaise with clients to make changes to content or messages where required.
  • Support and collaborate with team members in order to meet client needs.
  • Creation of reports (PowerPoint and Tableau) to match client requirements.

 

 
KNOWLEDGE, SKILLS & ABILITIES:
 

  • 4-5 years digital marketing experience.
  • Independent and self-driven individual.
  • Strong written and oral communication skills, with the ability to work comfortably with team members both in the Philadelphia office, and overseas (via collaboration tools).
  • Problem-solving/analytical skills, using data to drive strategy and business action.
  • Strong relationship management skills and a proactive customer-focused approach. Ability to build trust, empathy and rapport.
  • Be comfortable in understanding basic technical aspects of OL products and functionality.
  • Experience with data analysis and digital marketing channels.
  • Experience in the iGaming space is a major plus.

 
COMPENSATION AND BENEFITS:
 

  • Competitive salary
  • Paid time off & holiday pay
  • Stock options dependent upon performance
  • Career advancement opportunities
  • Exciting environment and great team
  • International travel when safe to do so

 
ABOUT THE COMPANY:
 
We're a leading second-generation digital marketing platform with offices in Philadelphia, London, and Brisbane. We're at the forefront of the digital marketing transformation being driven by the massive shift to mobile, particularly in sectors such as iGaming. As an organization we support many global clients at scale, the largest having in excess of 500 Million App downloads across 20+ languages.